Born of Beerenberg

Jan Mayen

From the black volcanic sand beaches to the vividly colored rocks and resilient mosses, the Jan Mayen collection embodies the essence of the surreal alien landscape of the Jan Mayen island and the Beerenberg volcano.

Explore collection

Who we are

Straum explores the land of Norway to capture unique stories to present for posterity. Straum watches are vessels of history made of steel and sapphire, embodying raw Norwegian nature. Designed in Norway, Manufactured in Switzerland, for Adventurers and Explorers.

Voyage to Beerenberg:
Scaling the Volcanic Peak of Jan Mayen

Straum assembled an expedition unit and set off in search of the summit of Beerenberg. This is the story of how it went.
Experience the adventure

Our latest news

Straum Introduces the Straum Strap Adapters: Expanding Strap Options for the Jan Mayen Case

Straum Introduces the Straum Strap Adapters: Ex...

OSLO, NORWAY – Today, Straum proudly announces the Straum Strap Adapters, allowing various 20mm straps to fit the Jan Mayen watch case. In collaboration with ZULUDIVER, Straum will also offer a custom-branded OctoPod...

Straum Introduces the Straum Strap Adapters: Ex...

OSLO, NORWAY – Today, Straum proudly announces the Straum Strap Adapters, allowing various 20mm straps to fit the Jan Mayen watch case. In collaboration with ZULUDIVER, Straum will also offer a custom-branded OctoPod...

Straum Launches ‘Microns Matter’ Video Series to Showcase In-House Product Development

Straum Launches ‘Microns Matter’ Video Series t...

OSLO, NORWAY – Today, Straum proudly announces the launch of our new video series, ‘Microns Matter’. This series is set to provide an insider’s look at how we, as industrial...

Straum Launches ‘Microns Matter’ Video Series t...

OSLO, NORWAY – Today, Straum proudly announces the launch of our new video series, ‘Microns Matter’. This series is set to provide an insider’s look at how we, as industrial...

How Straum started

How Straum started

This is the story of how Lasse and Øystein met, and how Straum was born.

How Straum started

This is the story of how Lasse and Øystein met, and how Straum was born.

Straum presents the Jan Mayen Collection

Straum presents the Jan Mayen Collection

Straum presents the new Jan Mayen core collection and a special edition model created in conjunction with Fratello, available for a limited period of time only.

Straum presents the Jan Mayen Collection

Straum presents the new Jan Mayen core collection and a special edition model created in conjunction with Fratello, available for a limited period of time only.

April 2023 - Opphav bracelet update

April 2023 - Opphav bracelet update

Update on the Opphav stainless steel bracelet, its shipping date and manufacturing process and quality.

April 2023 - Opphav bracelet update

Update on the Opphav stainless steel bracelet, its shipping date and manufacturing process and quality.

Opphav Stainless Steel Bracelet shipping timeline

Opphav Stainless Steel Bracelet shipping timeline

We are thrilled to share that the fulfillment and delivery of our Opphav Stainless Steel Bracelet is imminent! It has been a long and arduous wait for many of you,...

Opphav Stainless Steel Bracelet shipping timeline

We are thrilled to share that the fulfillment and delivery of our Opphav Stainless Steel Bracelet is imminent! It has been a long and arduous wait for many of you,...