Straum Launches ‘Microns Matter’ Video Series to Showcase In-House Product Development

Straum Launches ‘Microns Matter’ Video Series to Showcase In-House Product Development

OSLO, NORWAY – Today, Straum proudly announces the launch of our new video series, ‘Microns Matter’. This series is set to provide an insider’s look at how we, as industrial designers, develop our products in-house from concept to completion.

Check out the video series on our Instagram @straum or YouTube @straumco

Through ‘Microns Matter’, we aim to take our followers and the watch community at large on a journey through our design and manufacturing process, showcasing the dedication and effort involved in creating our fully custom-designed and engineered products. The series will highlight our background as industrial designers and how it influences every aspect of our work.

"We spend a lot of effort developing our products, and we know the community is very curious to learn more about that process, and the people behind it. Our goal is to bring our audience into our world, showing them the challenges and triumphs of turning ideas into tangible products." – Lasse Roxrud Farstad

The video series will cover a variety of topics, including:

– In-depth discussions of our existing products

– Behind-the-scenes looks at the products we are currently developing

– Explorations of potential future innovations, and hearing from our customer what they would like to see us develop.

“We hope that by sharing our journey, we can connect with our followers who appreciate the art and science of industrial design. It’s an opportunity to nerd out together and appreciate the microns that matter in product design and watchmaking.” – Øystein Helle Husby

About Straum

Founded in 2020 by industrial designers Lasse Roxrud Farstad and Øystein Helle Husby, Straum crafts watches that are vessels of history, designed to embody the raw essence of Norwegian nature. Each Straum watch is designed in Norway and Swiss Made, catering to adventurers and explorers who seek to conquer the great outdoors.

Media contact

Email: contact@straum.co

Website: www.straum.co

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