Our Story

Straum was founded by industrial designers Lasse Roxrud Farstad and Øystein Helle Husby, who met in design school and reconnected in 2017 with the ambition to start our own brand and develop our own products. With shared roots in Norway’s wilderness—camping, fishing, and hiking—we set out to honor Norway’s raw beauty.
In 2021, we launched our first collection, bringing that vision to life.

  • Lasse Roxrud Farstad

    Co-founder

  • Øystein Helle Husby

    Co-founder

Our mission

Inspired by, built for Norwegian nature. Designed in Norway. Swiss Made.

How Straum started

Learn about Straum’s story and how two designers, Øystein and Lasse, reconnected to create watches inspired by Norwegian nature.

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