Journal

Straum unveils the Jan Mayen Titanium Edition

Straum is thrilled to announce the launch of the Jan Mayen Titanium collection, representing a significant evolution of its Jan Mayen design. This new collection reimagines the Jan Mayen in Grade 5 titanium and pairs it with Straum’s brand-new integrated rubber strap system, offering a completely new wearing experience.

Read the announcement
Straum unveils the Jan Mayen Titanium Edition

Straum Introduces Four New Jan Mayen Models Inspired by Arctic Phenomena

March 25th, 2025, Oslo – Straum presents four new additions to the Jan Mayen collection: Meltwater Teal, Alpine Glow, Tundra Brown, and Aurora Sky. Each model draws from the natural tones and atmospheric shifts of the Norwegian Arctic, expressed through a striking vertical texture and color gradients. The release window will be open for exactly one week, beginning today, March 25, 2025 at 13:00 UTC, and closing on April 1, 2025 at 13:00 UTC.

Read the announcement
Straum Introduces Four New Jan Mayen Models Inspired by Arctic Phenomena

Straum Introduces the Straum Micro-Adjust Clasp

November 27th, 2024, Oslo – Straum is proud to announce the Straum Micro-Adjust Clasp, a new addition designed to enhance the comfort and practicality of our integrated bracelets. Developed entirely in-house, this sleek mechanism provides a straightforward solution for on-the-fly adjustments without compromising the minimalist design of our timepieces.
Read the announcement
Straum Introduces the Straum Micro-Adjust Clasp

Creating the Jan Mayen Basalt Dial

Two years ago, we journeyed to the remote island of Jan Mayen, navigating a 10-day voyage to reach the Beerenberg volcano. With special permits in hand, we gathered basalt rock—a material shaped by ancient volcanic eruptions and the Earth’s powerful forces. Each dial in the Jan Mayen Basalt collection reveals the natural textures and gas pockets unique to this volcanic rock, a tangible piece of this secluded landscape. Through careful craftsmanship, we’ve preserved the rock’s raw character, bringing a fragment of Jan Mayen’s untamed beauty into every watch.
Read the announcement
Creating the Jan Mayen Basalt Dial

Straum Unveils the Jan Mayen Basalt Limited Edition

Read the announcement
Straum Unveils the Jan Mayen Basalt Limited Edition

Straum Introduces the Straum Strap Adapters: Expanding Strap Options for the Jan Mayen Case

OSLO, NORWAY – Today, Straum proudly announces the Straum Strap Adapters, allowing various 20mm straps to fit the Jan Mayen watch case. In collaboration with ZULUDIVER, Straum will also offer a custom-branded OctoPod and selected straps. Pre-orders are open today, and the strap adapters will be priced at 99 EUR, Excl. VAT.

Read the announcement
Straum Introduces the Straum Strap Adapters: Expanding Strap Options for the Jan Mayen Case

Straum Launches ‘Microns Matter’ Video Series to Showcase In-House Product Development

OSLO, NORWAY – Today, Straum proudly announces the launch of our new video series, ‘Microns Matter’. This series is set to provide an insider’s look at how we, as industrial designers, develop our products in-house from concept to completion.

Read the announcement
Straum Launches ‘Microns Matter’ Video Series to Showcase In-House Product Development

How Straum started

This is the story of how Lasse and Øystein met, and how Straum was born.
Read the announcement
How Straum started

Straum presents the Jan Mayen Collection

Straum presents the new Jan Mayen core collection and a special edition model created in conjunction with Fratello, available for a limited period of time only.
Read the announcement
Straum presents the Jan Mayen Collection

April 2023 - Opphav bracelet update

Update on the Opphav stainless steel bracelet, its shipping date and manufacturing process and quality.
Read the announcement
April 2023 - Opphav bracelet update